Travel influencers have become modern-day storytellers and explorers in this age of internet connectedness and the universal appeal of exploring far-off lands. Travel Makers often focus on niche markets or specific types of travel (e.g., luxury, budget, adventure, family). They allow them to reach and influence segments of travelers, thus diversifying the travel industry.
Some top travel influencers in India worked as a crisis management team, providing real-time updates, information, and support during unexpected events like natural disasters or pandemics, etc.
After Covid 19, the travel industry made a comeback with a bang, facing many challenges. Several reports released in the UNTWO World Tourism Barometer show that from January to July 2022, international tourist arrivals have tripled compared to 2021. India's top travel influencers deserve the credit.
It underscores why India allocates a substantial budget to the influencer marketing sector. Statista reports that 9 billion INR was being spent on Indian influencer marketing in 2021, which will reach 22 billion INR by 2025.
As travel videos are compelling and can effortlessly grab attention, every travel brand today wants to create videos with one of the influencers. Video agencies like Vidzy specializes in providing influencer-based video creation. The agency has benefited many big brands like Puma, Zomato, Upgrade, etc. over 6 years.
Let us come back to the topic and learn more about travel influencers in detail:
A travel influencer tours the world, one destination at a time, and invites us to take part in their adventures through the lenses of cameras and the power of words. Their impact on the travel industry and their success in the highly competitive digital landscape of today is no secret.They are passionate about exploring new places, different cultures, and adventures. Their genuine love for travel is a driving force behind their content. Meet 5 of India's top travel influencers, ruling the travel industry.
@khan.isa
Followers: 791.7K
USP: Stunning photography and videography, along with techniques for enhancement.
Isa Khan is at the top of the best travel instagram influencers in India today. After leaving her 8-year teaching profile, Isa restarted her professional career as a travel influencer. He regularly posts vlogs of the Himalayas, his journeys, and short videos on his Instagram handle. His content includes wallpapers, 'alfaz' (words or phrases), reel ideas, vlogs, destinations, meetups, and media. Today, he has 791.7K followers on Instagram with an engagement rate of 1.92%.
Shivya: Instagram Account: @shivya
Followers: 113K
USP: A climate advocate discusses sustainability and a brighter future. Shivya Nath is a female influencer who is a travel writer, sustainability speaker, and consultant. Shivya mentions mindful travel, climate change, sustainability, veganism, slow fashion, low waste, various destinations and countries, book reviews, writing tips, etc., in her insta handle. The engagement rate of their videos is 8.47%.
Followers: 746K
USP: Opulent and magnificent lifestyle, recipient of numerous awards.Apart from being an entrepreneur, Larissa is included in the list of India's best travel influencers. Numerous photos, reels, and short videos of different destinations are seen on their Instagram page. Recently, she was awarded the Travel Influencer of the Year 2023 award. She has 746K followers with a 1.98% engagement rate.
Followers: 320K
USP: A poetic spirit, shares verses like sweet nectar with fellow travelers.
Abhinav Chandel is also a writer and traveler who shares videos on trekking, adventure sports, and other Pahadi activities. He does videography while camping on the dangerous slopes of the Himalayas, full of adventure. Their content generates a lot of excitement, and their videos have an engagement rate of 0.77%.
Followers: 200K
USP: At the core, an entrepreneur, author, and avid traveler.Shramona Poddar is also one of the best travel instagram influencers, who explore various destinations, culture, food, and people in her vlogs. Shramona is also on the list of 100 digital stars. She maintains an active presence across various social media platforms, including Facebook, Twitter, and YouTube. She has a video engagement rate of 1.06%.
Today, best video production services in india produce influencer-based videos for travel brands, which strengthen brand visibility. Consider Vidzy as an example, with a roster of over 200,000 influencers with whom it collaborates to create the following types of videos:
Video Ads: Brands like Schwarzkopf, Lancomeofficial, Maybelline, Flipkart lifestyle, etc., collaborate with Larissa d'sa to create video ads. It builds the brand personality, values, and identity and reaches a global audience by breaking geographical barriers.
Social Media Videos: Video content can showcase your brand essence, importance, and culture effectively, leading to better brand recognition and recall. With the arrival of influencers, video authenticity increases and gets the target audience effortlessly.
Testimonial Videos: Testimonial videos give brands social proof. People make advantageous plans for the brand after watching positive videos of benefited customers, which increases the credibility and trustworthiness of the brand.
Sharanya Iyer, one of the well-known top travel influencers, has done testimonial videos for companies like GoPro in which she discusses product features, picture quality, etc.
Product/Service Videos: Travel influencers provide authentic and unbiased recommendations about hotels, restaurants, aircraft, etc., based on their personal experiences. This authenticity can build trust with their followers and potential customers of the travel services they feature.
Travel influencers always encourage their followers to uncover new destinations. Their captivating content, stories, and recommendations create a buzz and inspire you to plan trips.
Today, the best video production services in india create travel influencer-based video production videos. The name of a video agency like Vidzy is included in the list of best video production services, which has benefited the travel industry with its ultimate video assistance. The agency follows trend-based analysis for engaging videos, is equipped with the latest tools and equipment, and claims to deliver every project within 48 hours.
Capture your travel adventures like never before! Just say Light, Camera, Vidzy!